About VCweb
The team behind VCweb
We have been building websites and running search programmes for US small and medium businesses since 2016. This page sets out who does the work, the standards we hold every project to, and how to check whether we are telling you the truth.
Who we are
Why we only work with small and medium businesses
There is a gap in the market that most owners discover the expensive way. At one end sit agencies built around enterprise retainers. They have the skills, but an SMB budget buys you the bottom of their priority list — a junior account manager, a shared production team, and a quarterly call where nobody in the room has opened your analytics recently. At the other end sit template shops and marketplace freelancers. They are cheap and they are fast, and what you get is a theme with your logo on it, no measurement, and nobody to call when the contact form quietly stops delivering.
VCweb was set up in 2016 to work in the space between those two. The engineering discipline is the same one large agencies apply — performance budgets, accessibility testing, conversion tracking that reconciles, structured documentation — but the commercial model is built for a business spending its own money rather than a marketing department spending a line item.
In practice that means a few specific things. Scopes are fixed in writing before design starts, so a project cannot drift into an argument about what was included. Starting prices are published on the site rather than reverse-engineered from what we think you can afford. Every account we touch — Google Ads, Analytics, Search Console, hosting, the domain itself — is created in your name, with you as the primary administrator, so leaving us costs you nothing but a notice period.
And we say no. If your existing site is structurally sound and reasonably quick, a rebuild is usually the wrong first purchase, and the audit will say so. If your media budget is too small for paid search to stabilise, we would rather tell you on the first call than three months into a retainer.
The businesses we work with
Most of our clients are professional services firms, home services companies, healthcare practices and boutique e-commerce brands — single-location operators through to multi-branch businesses. What they have in common is not an industry. It is that the owner or a single marketing manager makes the decision, and they need to understand what they are buying before they buy it.
What we are not
We are not a brand studio, an app development shop, or a reseller. We do not white-label the delivery to a third-party production house, and we do not take a percentage of your media spend — management is a flat fee and the media is paid by you, directly to Google. If a project needs a discipline we do not have, we say so instead of learning on your budget.
Delivery team
How the team is structured
The people you meet on the first call are the people who do the work. Your Account and Strategy Lead stays with the account from discovery through to the monthly report, and the specialists working alongside them do not rotate mid-project.
The most common complaint we hear about previous agencies is not incompetence — it is the handover. A senior person wins the work, then the account is passed to someone who was not in the discovery session and never read the notes. Context is lost, the same questions get asked twice, and the strategy quietly reverts to a generic checklist.
We keep engagements small enough that this cannot happen. Each account has one lead who owns the outcome and a fixed set of specialists attached to it. The engineer who builds the site is the one who wrote the performance budget. The strategist who researched your search demand is the one presenting the report six months later. When we publish an article, it is drafted by whichever of these practitioners actually does that work and reviewed by the specialist responsible for the discipline — the workflow is set out in our editorial policy.
Account & Strategy Lead
Owns the outcome
Your single point of contact from the first call onward. Runs discovery, writes the scope, sets the KPIs and presents every monthly report. Nothing gets handed off to an unnamed junior after the contract is signed.
Lead Web Engineer
Build & performance
Responsible for semantic markup, Core Web Vitals, accessibility conformance and the technical QA checklist that every template passes before launch.
SEO Strategist
Organic growth
Handles technical audits, search-intent research, information architecture, structured data and the editorial calendar. Reviews every article for factual accuracy before publication.
Paid Media Manager
Google Ads & paid social
Builds and manages campaigns inside accounts you own, sets bidding strategy against agreed CPA targets, and keeps search-term and negative keyword hygiene under active review.
UX & Conversion Designer
Design & CRO
Maps customer journeys, designs the page hierarchy and calls to action, and runs post-launch experiments on the pages that carry the most commercial weight.
Support & Hosting Engineer
Uptime & care plans
Runs the managed hosting stack: monitoring, patching, backups with tested restores, and the response SLA on every Website Care plan.
Not every role is on every project. A Starter site build usually involves the strategy lead, the designer and the engineer. An SEO or Google Ads programme brings in the relevant specialist and drops the ones who are not needed. You are told who is assigned to your account, by role, before the scope is signed — the process page shows which stage each of them owns.
Standards
The standards we hold ourselves to
These are not aspirations. They are the things a project is checked against before it is allowed to launch, and the things you can hold us to if we slip.
- WCAG 2.2 AA on every build. Colour contrast, keyboard operability, visible focus states, semantic landmarks, form labelling and screen-reader behaviour are tested before launch, not after a complaint. It is part of QA, never a paid extra — see our accessibility statement.
- A performance budget set before design starts. Every template is measured against it, and the one that blows the budget does not ship. We target a Lighthouse performance score above 90 on every page we deliver.
- You own the accounts. Domain, hosting, Google Ads, Analytics, Search Console and Google Business Profile are in your name with you as primary administrator. If you leave, you keep the data, the history and the site files.
- Published pricing. The starting figures on our pricing page are the ones we quote from. What moves the final number is page count, how much copy we write, and integrations — and we say which before you sign.
- No markup on media. Ad spend is paid by you, directly to Google, on your own card. Our management fee is flat, so we are never rewarded for spending more of your budget.
- Plain-language reporting. Monthly reports say what changed, what it produced and what we recommend next, in words a non-marketer can act on. Your live dashboards stay open to you the whole time so you can check our arithmetic.
- Documented editorial review. Nothing is published without a named human reviewer signing off on it. Our editorial policy sets out how research, drafting, review and correction work, including where we use AI and where we do not.
Commitments about contracts
Project work runs on a fixed-scope statement of work with defined milestones and acceptance criteria. Every build carries a post-launch support window — 30, 60 or 90 days depending on the package — for fixes, tweaks and questions.
SEO carries a three-month minimum, because nothing meaningful is achievable faster than that and a shorter commitment would be us taking your money for work that cannot yet have paid back. After three months it runs month to month. Google Ads management and Website Care plans have no minimum term at all — 30 days notice and we hand over cleanly.
How to verify any of this
Ask us on the first call to walk you through a live report and a QA checklist, and read how we measure and report results. If an answer here does not match what you are told on the phone, the phone is wrong and we want to know.
Professional development
How we stay current
Search, advertising and browser platforms change continuously, and most of what circulates about those changes is second-hand summary. We work from primary sources and from our own measurements.
Primary documentation first
Platform documentation, Google Search Central guidance and announcements, Google Ads release notes, and the web platform specifications behind Core Web Vitals and WCAG. When a change is announced, we read the source before we read anyone's take on it. A surprising amount of received agency wisdom turns out to be a misreading of a sentence that was never ambiguous.
Tested in our own accounts first
New campaign types, bidding strategies, schema patterns and build techniques get trialled on our own site and our own ad account before they are recommended to a client. If a tactic needs a real budget to evaluate, we spend ours on it. Clients do not fund our learning curve.
Post-mortems on our own work
When a build misses a date, a campaign underperforms its target or a migration loses traffic, we write up what happened and what changes in the checklist as a result. That is how our QA list has grown: almost every line on it exists because something once went wrong.
Writing it down
Explaining something publicly is the fastest way to find the holes in your own understanding. Our articles are written by the practitioners doing the work, which is also why we do not publish on topics we have not actually delivered.
What we do not claim. We do not list certifications, partner badges or award wins on this site. Where a trust signal exists it should be independently checkable, and anything we cannot point you at is not worth putting in front of you. Judge us on the written audit, the fixed scope and the monthly report instead — all three are things you can read before committing.
Contact
Where to find us
We are based in Dallas, TX, and we work with clients across the United States remotely. Discovery sessions, design reviews and monthly reporting calls all run over video, and the working documents — audit, scope, dashboards, reports — are shared with you rather than presented at you. Being in Central Time means we overlap with the whole country's business hours.
Office
214 Commerce St, Suite 300
Dallas, TX 75201, United States
Work with us
The first step is the same for everyone and costs nothing: a 30-minute call, then a written audit of your site, search visibility and ad account. The audit is a document, not a pitch deck, and it is yours to keep — including the parts that recommend spending your money somewhere other than with us.
If it makes sense to continue, you get a fixed-scope proposal with milestones, acceptance criteria and a price before anything starts. If it does not, you still have a ranked list of what to fix and enough detail to hand it to somebody else.
Still deciding? The FAQ answers the questions we get on most first calls, and our results page explains exactly what we measure and report.
Talk to the people who will do the work
No qualifying script and no handover to somebody you have not met. Tell us what is not working, and we will tell you honestly whether we are the right team to fix it.
- A written audit of your site, SEO and ad account
- A prioritised list of fixes, ranked by impact
- Transparent pricing before any commitment
- No obligation and no sales pressure
Replies within one business day, Monday to Friday, 9:00 AM – 6:00 PM Central Time.