SEO & content
SEO services that produce enquiries, not just impressions
Technical foundations, pages that match real commercial intent, and editorial content written by practitioners — reported against enquiries rather than vanity rankings.
From $1,500 per month. Technical fixes show up in weeks. Meaningful ranking and pipeline movement in a competitive category usually takes three to six months.
What you get
- A technically clean site that search engines can crawl and understand
- Pages that exist for the commercial searches you want to win
- Local visibility for every location you actually serve
- Content that answers the questions your sales team gets asked
- Reporting tied to qualified traffic and enquiries
- A rolling backlog you can see, not a black box
SEO gets sold badly. The pitch is usually a list of keywords and a promise of page one, which is easy to deliver if you pick terms nobody searches for and impossible to guarantee if you pick the ones that matter.
We work the other way round. Start with the searches that indicate someone is ready to spend money, work out what would have to be true for you to deserve to rank for them, and then do that work in the order that produces results soonest.
Scope
What's included
The exact mix is set from your audit, and whatever we agree is written into the scope before work starts.
Technical SEO
- Crawl, index coverage and log-level diagnosis
- Core Web Vitals and page experience remediation
- Internal linking and information architecture
- Structured data implementation and validation
- Canonical, pagination, hreflang and redirect hygiene
- Migration support when the site or platform changes
On-page & content
- Keyword and search-intent research by page, not by list
- Title, meta and heading optimisation across templates
- Service and location page build-out
- Editorial calendar tied to real customer questions
- Articles drafted by practitioners and specialist-reviewed
- Refresh programme for pages that have decayed
Local SEO
- Google Business Profile setup, optimisation and posting
- Citation consistency across major directories
- Location page strategy for multi-site businesses
- Review generation workflow advice
- Local pack visibility tracking by location
Authority & reporting
- Digital PR and link acquisition outreach
- Competitor gap analysis each quarter
- Monthly written report with next-month recommendations
- Live dashboard access at all times
- Named strategist on every call
From experience
Why intent beats volume
A term with 400 searches a month where the searcher is comparing suppliers is worth more than one with 40,000 where they are writing a school assignment. Search volume tells you how many people typed something; it tells you nothing about whether any of them will ever buy from you.
So the research starts by classifying demand. Navigational searches belong to brands that already exist. Informational searches build trust and feed remarketing but rarely convert on the visit. Commercial-investigation searches — the comparisons, the "best", the "near me", the "cost" and "how much" queries — are where an SMB earns its return, and they are usually far less contested than the head terms an agency puts in a proposal to look impressive.
The second discipline is deciding what already ranks and why. If the first page for a term is entirely national directories and marketplaces, that is Google telling you what it thinks the query deserves, and a single service page is not going to change its mind. Reading the result page honestly before committing budget is the difference between a programme that compounds and one that quietly burns twelve months.
Who this is for
- Businesses with a working site that is not being found
- Multi-location companies needing local visibility per branch
- Firms in categories where buyers research before calling
- Anyone who has been burned by a rankings-only SEO contract
Not sure this is the right starting point? The free audit exists to answer exactly that, and how we measure results explains what we would report on.
When we'd tell you no
SEO is slow and it is not right for everyone. If you need enquiries this quarter, paid search will get you there faster and we will say so. If your site is technically broken, fixing that comes before any content spend. And if a category is dominated by national aggregators with budgets you cannot match, we will tell you where your money works harder instead.
We would rather lose a sale than take on work that will not pay for itself. See how an engagement runs and what it costs before you decide.
Pricing
From $1,500 per month
That is the figure we quote from, not a teaser. What moves it is scope — and we tell you which factors apply to you before you commit.
Maximum first-reply time on any enquiry, Monday to Friday
Lighthouse performance target on every page we ship
Uptime target on our managed hosting plans
Client ownership of ad, analytics and hosting accounts
Technical fixes can move things within weeks. Meaningful ranking and pipeline change in a competitive category typically takes three to six months, and we say so up front. Anyone promising page one in 30 days is either targeting terms nobody searches for or is not being straight with you.
No, and neither can anyone else — Google does not sell or guarantee positions. What we commit to is a defined scope of work each month, transparent reporting against agreed KPIs, and the right to walk away month to month after the initial three-month period if the programme is not earning its keep.
A monthly mix of technical monitoring and fixes, on-page optimisation, keyword and intent research, local search and Google Business Profile management, in-house editorial content, and outreach for links. The specific split is set from the audit and reviewed each quarter.
We use AI for research support, outlining and first-draft assistance. Every published article is then edited, fact-checked and approved by the specialist responsible for that topic, and nothing goes live without a named human reviewer signing off. Our editorial policy documents the full workflow.
Related
Services that work well alongside this
Web Design & Development
Conversion-focused websites built on clean, fast, accessible code.
From $3,500 per project →
Google Ads & Paid Media
Search, Performance Max and paid social managed against CPA targets.
From $950 per month + ad spend →
Managed Hosting & Care
Monitored hosting, backups, patching and a named point of contact.
From $95 per month →
Start with the audit, not the invoice
We will look at your site, your search visibility and your ad account, then send a written summary of what is worth fixing first — in priority order, with honest effort estimates.
- A written audit of your site, SEO and ad account
- A prioritised list of fixes, ranked by impact
- Transparent pricing before any commitment
- No obligation and no sales pressure
Replies within one business day, Monday to Friday, 9:00 AM – 6:00 PM Central Time.