Google Ads & paid media
Google Ads management run against your cost per customer
Search, Performance Max and remarketing built inside an account you own, optimised toward an agreed cost per acquisition, with tracking you can verify yourself.
From $950 per month + ad spend. Account build takes one to two weeks. Expect four to eight weeks of data before bidding stabilises enough to judge the programme fairly.
What you get
- Campaigns in an account you own and control
- Conversion tracking you can independently verify
- An agreed CPA or ROAS target, set before launch
- Continuous search-term and negative keyword management
- Landing page recommendations tied to what the data shows
- No markup on media spend, ever
Google Ads is the fastest way for a small business to find out whether its offer works. It is also the fastest way to waste money, because the defaults are designed to spend your budget, not to protect it.
Our job is the unglamorous part: the right campaign structure, ruthless search-term hygiene, conversion tracking that measures something real, and a cost-per-acquisition target agreed before launch so there is an objective answer to whether it is working.
Scope
What's included
The exact mix is set from your audit, and whatever we agree is written into the scope before work starts.
Account build
- Audit of any existing account before we touch it
- Campaign and ad group structure by intent and margin
- Keyword research with match-type strategy
- Ad copy and asset creation, tested continuously
- Extension and asset coverage across the account
- Geographic, schedule and device targeting
Measurement
- Conversion actions defined around real business value
- GA4 and Google Ads tracking configured and cross-checked
- Call tracking where phone enquiries matter
- Offline conversion import for deals that close later
- Consent-aware measurement configuration
Ongoing management
- Weekly search-term review and negative keyword additions
- Bidding strategy management against CPA and ROAS targets
- Budget pacing and reallocation between campaigns
- Performance Max asset group and audience signal management
- Remarketing and audience list maintenance
- Landing page and offer testing recommendations
Reporting
- Monthly written report in plain language
- Cost per acquisition and return on ad spend against target
- What changed, what it produced, what happens next
- Monthly strategy call with the manager running the account
- Live dashboard access at all times
From experience
Where SMB ad budgets actually leak
Three failures account for most wasted spend, and none of them are exotic. The first is conversion tracking that counts the wrong thing: every form view, every page visit, every click on a phone number regardless of whether the call connected. Optimise toward a bad signal and Google will get very efficient at buying you nothing.
The second is broad match with automated bidding and no negative keyword discipline. The system is doing exactly what it was told — find more conversions — and if the conversion signal is loose it will find them in queries that have nothing to do with your business. A weekly search-term review is dull and it is the single highest-return hour in the account.
The third is Performance Max run as a black box. It can work extremely well, but not if it is allowed to cannibalise brand search and report those conversions as new demand. Brand exclusions, sensible asset groups, honest audience signals and a separate brand campaign for comparison are what keep the reported numbers connected to reality.
Under roughly $1,500 a month in media spend there is usually not enough data for any of this to stabilise. If that is your situation we will tell you before you sign, not three months in.
Who this is for
- Businesses that need qualified enquiries this quarter
- Companies with a proven offer wanting to scale volume
- Accounts that have been managed badly and need rebuilding
- Seasonal businesses that need to turn demand on and off
Not sure this is the right starting point? The free audit exists to answer exactly that, and how we measure results explains what we would report on.
When we'd tell you no
We do not take a percentage of your media spend, because that rewards us for spending more of your money. Management is a flat monthly fee and the media is paid by you, directly to Google, on your own card. If the maths says your budget is too small to optimise properly, the honest recommendation is to fix conversion first and come back to ads later.
We would rather lose a sale than take on work that will not pay for itself. See how an engagement runs and what it costs before you decide.
Pricing
From $950 per month + ad spend
That is the figure we quote from, not a teaser. What moves it is scope — and we tell you which factors apply to you before you commit.
Maximum first-reply time on any enquiry, Monday to Friday
Lighthouse performance target on every page we ship
Uptime target on our managed hosting plans
Client ownership of ad, analytics and hosting accounts
Yours. We build in an account you own and add ourselves as managers. Your billing, your data, your history. If you stop working with us we remove our access and everything stays exactly where it is — no hostage-taking, no rebuilding from zero.
It depends entirely on your cost per click and how many enquiries you need. As a rule of thumb, below roughly $1,500 a month in media spend there is rarely enough data to optimise properly, and an SEO or conversion-focused programme is usually the better investment. We will tell you if that is your situation.
Yes. Management starts at $950 per month and is separate from media spend, which you pay directly to Google on your own card. We never mark up media, and we never take a hidden percentage of your budget.
Against the cost-per-acquisition and return-on-ad-spend targets we agree before launch, with conversion tracking configured so you can verify the numbers independently in your own account. Where sales close offline, we work with you to feed qualified-lead and closed-won data back into the account.
Related
Services that work well alongside this
Web Design & Development
Conversion-focused websites built on clean, fast, accessible code.
From $3,500 per project →
SEO & Content
Technical SEO, local visibility and content that earns rankings.
From $1,500 per month →
Managed Hosting & Care
Monitored hosting, backups, patching and a named point of contact.
From $95 per month →
Start with the audit, not the invoice
We will look at your site, your search visibility and your ad account, then send a written summary of what is worth fixing first — in priority order, with honest effort estimates.
- A written audit of your site, SEO and ad account
- A prioritised list of fixes, ranked by impact
- Transparent pricing before any commitment
- No obligation and no sales pressure
Replies within one business day, Monday to Friday, 9:00 AM – 6:00 PM Central Time.